Sunday, 24 November 2013

Sarina Bratton talks about her new role with Ponant

At last I can talk
Sarina Bratton

And here I was thinking that six months “holiday” would be the most marvellous thing I’ve ever done. I can’t tell you just how much I’ve been itching to get back in to the industry I love. This morning, the attached press release is being issued and I will be interviewed by Alan Jones on Radio 2GB at 0810 Monday morning.

Hopefully the word will start to spread about my task to internationalise the business and product of Compagnie du Ponant. After departing Orion, I did not want a job and was happy to settle into a stress free life (apart from golf) and sit on a few boards. Having been approached by some overseas companies to do strategic consulting with them, I was particularly interested in Ponant. With three brand new, very appealing five star (sister) expedition ships (a fourth under construction) and a wonderful three masted sailing vessel, the appeal was too great for me to resist! Some of the things that proved to be challenges with the Orion business – inability to offer new destinations to enthused past guests and unavailability of additional newer ships, have been solved by Ponant.

Ponant's newest vessel, Le Soleal
When I look at the world's expedition fleet and see that the average age of ships is 25 years, it makes Ponant stand out as not only the most modern fleet in the world, but a fleet complying with the latest safety standards and benchmarking environmental technology. Combine this with French chefs, French cuisine and complimentary French wines and I feel that this is a winning recipe for outstanding expedition cruise experiences. I am really excited to work with the company in the internationalisation of the business and the product and look forward to sharing this experience with you in some spectacular destinations. Visit www.ponant.com to see what I mean.

Here's to more exciting cruising together.

Sarina

Sarina Bratton FAICD
www.sarinabratton.com