Thursday, 15 June 2017

The Adventure Cruise Guide is back in print and online



#expeditioncruising .

The realm of small ship, expedition and adventure cruising is moving into the most exciting chapter of its short history.

More intrepid travellers are seeking out exotic destinations in search of enrichment and life-changing experiences like never before. Cruise lines are launching an armada of state-of-the-art vessels to cater to this growing number of adventure seekers.

Led by cashed-up baby-boomers and well-heeled Gen Xers, these travellers are turning their back on the crowded ports and oversupply of the big white ships, attracted instead to your stunning itineraries and superior, fit-for-purpose shipboard amenities.

But as professionals in this arena, you know all this and have heard me say this over and over again.

After a short hiatus, I’m excited to announce the Adventure Cruise Guide is coming back in print and supported by a solid digital and social media presence that will reach into every nook and crevice of the media landscape.

In partnership with Big Splash Media, publishers of Australasia’s only dedicated cruise magazine, Cruise Passenger, our motivated team understand the nuances and specific characteristics of this very specialised genre of travel.




SEE PRESENTATION PDF

As you know, for nearly 20 years now, I have been sailing aboard your ships, talking to your guests and visiting the exquisite destinations you explore. This has given me a unique insight into this market and I’m delighted to find a publisher who shares that vision for responsible, ecologically sensitive travel to the world’s most special places.

But in order to make this a reality, we need your support. Please join me in bringing the wonders of expedition cruising to the travelling public and help make this a success.

Happy adventures,

Rod

The Adventure Cruise Magazine will be a stand-alone magazine that will have a distribution of over 20,000 copies. The magazine will be distributed to high net worth consumers as well as to CLIA agents, all of whom have a keen interest in adventure.


The magazine will cover everything from:
  • How to choose an adventure cruise
  • Ships, expedition guides and amenities
  • Destinations
  • Key adventure must-haves such as technology, apparel, accessories and more.

The Adventure Cruise Magazine and content will also be promoted via a dedicated digital channel as well as on radio, giving the adventure cruise industry an unprecedented voice.

In conjunction with this, we are offering specifically tailored marketing packages to maximise exposure and cut through, in a relevant environment to a highly engaged audience.

For further details, please contact:
Robert Ball
Commercial Director
Big Splash Media
Tel: +61 2 9251 2600
Email: robert@bigsplashmedia.com.au