Tuesday 3 November 2009

Cruise Weekly: Battle of the Mekong

If you believe the industry hype, river cruising is riding the rocket of small ship and adventure products in a rapidly growing cruise market. I tend to agree. The anecdotal evidence points to more travellers seeking out products away from the traditional sea and coastal routes and looking inland to the great waterways.

One of the most famous Asian rivers, the Mekong, is set to stage a great showdown as operators from all over the globe take on locals in their own “warships” in an attempt to outdo each other for market share.

For those who didn’t get an A in geography, the Mekong is the 10th longest river in the world and stretches 4350km through Indochina. Working backwards from the massive delta at the bottom of Vietnam, it cuts a swathe through Cambodia, forms virtually the entire western border of Laos with Thailand and Burma before disappearing onto the Tibetan Plateau through China’s Yunnan Province.

Unfortunately the entire length is not navigable due to modern dams, rapids and shallows and most cruising is restricted to the lower reaches and Cambodia’s Tonle Sap.

“The French had a good crack at it though,” Trevor Lake of Discover Asia reminds me, “but like so many early European adventurers, they were hopelessly under-equipped and it really was a comedy of errors.” (Read ‘River Road to China’ by Milton Osborne)

Trevor, by the look of him, has been travelling in Asia since forever and he makes several important observations about choosing a Mekong river cruise.

“With so many vessels and styles to choose from, and new ones launching all the time, travellers really need to discuss their plans with an experienced agent. It’s absolutely imperative that you find the right vessel to match your expectations.”

His company represents all the major cruise lines, many of the tiny ones too, and is one of the handful of agents able to speak independently for all products.

Robert Fletcher of Active Travel is another expert agency operating for over 25 years across the major lines who believes the Mekong cruise market is about to reach a defining moment.

“River cruising is a sound product and will remain so unless the Battle for the Mekong leads to ridiculous discounting and dilution of the concept and quality. I think 'The Battle' is on the brink - either the Mekong cruise market stays as a fairly exclusive experience with relatively high standards or it is reduced to a mass market, low cost, low service exercise with bums in berths as the driving force.”

The major players are:

La Marguerite, (main pic above) a brand new 46-cabin luxury cruiser, built locally to luxury standards and decorated to reflect the colonial elegance, although externally she resembles many modern river cruisers. Still some teething issues, but shows great promise.

Heritage Line’s opulent Jayavarman is certainly one of the most anticipated vessels claiming “a marriage of avant-garde French colonial design with enchanting Indochine architecture”. The launch date has been revised from September to November and its itineraries boast Angkor Wat and Mekong Delta explorations.

The well-known Pandaw cruise line operates two vessels, the RV Tonle Pandaw and the RV Mekong Pandaw. While they rate a more modest 3.5 stars, they offer a rustic elegance that is in perfect harmony with the surroundings.

Trevor’s tip however may not suit all types, but challenges how we view river cruising.

“I just adore the Toum Tiou vessels from Compagnie Fluviale du Mekong (CFMekong.com). In my opinion they are the perfect way to experience the Mekong, compact, personal and thoroughly authentic. My other favourite would be to take a luxury private sampan – just the two of you – and travel undetected through the floating markets and villages. Brilliant!”

Both Richard and Trevor seem to be saying the same thing: choose carefully, consult an expert and avoid the cheaper alternatives. Meanwhile the ‘battle’ rages.

Active Travel

Discover Asia

1 comment:

  1. Many thanks for mentioning our humble Mekong cruises in your recent article
    on the Mekong

    But what battle of the Mekong? for us there is no price war - we recently
    put up our rates as we offer the highest level of experience, service,
    cuisine and comfort. Without meaning to sound snobbish, the sort of people
    who book Pandaw are looking for the higher end and are not cost conscious.
    They also know better than to trust self awarded star ratings!

    We are a bit miffed though to be described as 3.5 star! there are no star
    ratings in force for river cruises, certainly none for the Mekong and in any
    case it is a little premature to put a star rating on an incomplete ship
    like Jayavarman, that has had its delivery date twice postponed.

    I would guess your description of the Jayavarman as 'opulent' is based on
    fancy computer-generated web images rather than actual inspection.
    I am told by various impartial visitors that the reality is somewhat
    different. These guys are brilliant at marketing but when it comes to ship
    design, function and management much remains to be seen.

    Funny, but people always say about Pandaw that we are rubbish at
    marketing, have a rather dull website and an even duller brochure. All true.
    We are rather better at running ships which is why we have one of the
    highest repeat rates in the business.

    Note also we have three ships on the Mekong, not two as you mention -
    with a total of 190 berths on offer. I think we do deserve mention for
    opening up the Mekong in 2002 against all the odds. It is flattering that
    there are now four larger vessels copying our formula not to mention several
    smaller ones. That is the greatest possible accolade!

    These are minor, slightly pedantic thoughts from an old riverman...
    please think of doing a write up on our Ganges cruise that is where the real
    battle is - against the elements!

    All regards,

    Paul Strachan
    Pandaw Cruises