Friday 2 December 2011

Orion's record sales month

Sarina Bratton, Managing Director of Orion Expedition Cruises, has announced that sales in November achieved record levels.

The company moved to a new yield management programme in October and implemented a strategy to stimulate sales using a combination of reduced rates and set booking deadline, much like the airlines use.

A significant advertising campaign under the banner "It's like having a cup of tea with God" appeared over a six week period in weekend national and metropolitan press with the immediate result being increased enquiries followed by conversion to sales as the deadline of 30 November neared. "The result is that we have had our best sales month ever – which is no mean feat in the current economic climate. It goes to show that people will buy if you have the right product and an added incentive to commit right away" said Sarina.

Continuing, "As advised to the trade, our web site has been updated to show that pricing for Orion's expeditions has now increased and will continue to do so on an ongoing basis according to demand, with the expectation that pricing incentives will diminish by voyage as availability of accommodation decreases".

"We have had nothing but positive feedback from the travel trade with many of our existing agents recording record sales and a number of new agencies enjoying the sales success with resulting 10% Orion commission for the first time".

The Orion web site will be updated on a weekly basis to reflect any savings available on Orion's 69 voyages to 17 countries and 174 destinations during 2012.

For reservations, or to obtain more information call Orion Expedition Cruises: 61-2 9033 8777 (Sydney callers) 1300 361 012 (regional and interstate) / 0800 444 462 (New Zealand) or see your travel agent. Email:

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