Monday 10 July 2023

Greenland’s Arctic Umiaq Line partners with Hurtigruten Norway to promote sustainable tourism in Greenland.

Sarfaq Ittuk among icebergs in Ilulissat Icefjord in Greenland.

Hurtigruten Norway and Arctic Umiaq are proud to announce their new partnership to enhance growth and opportunities in Greenland's tourism industry.

With a high focus on sustainability, both companies are partnering to develop Arctic Umiaq Line's unique product for the international market and promote sustainable tourism in Greenland.

"The Greenlandic coastal society is facing a historic shift as new airports make us a part of the global infrastructure. This presents both an opportunity and some serious challenges", says Arctic Umiaq Line CEO Jens-Jakob Sandgreen.

"With less than 60,000 people spread mainly along the 3000 kilometre west coast, this is a delicate society that needs a subtle sustainable approach to tourism and business. This partnership will unlock new and remote destinations for locals and tourists, build on a strategy for sustainable tourism and renew welfare opportunities for Greenland while staying true to the core purpose of being a reliable alternative for local passenger transport," he adds.

Says Hurtigruten Norway CEO Hedda Felin, "Our cooperation with Arctic Umiaq Line is an exciting opportunity for Hurtigruten Norway, and a chance to promote our shared view that travel and tourism should be a force for good. By combining our own experience with Arctic Umiaq Line's unique offerings, we aim to develop the most sustainable and unique tourism product in Greenland."

The partnership agreement between Arctic Umiaq Line and Hurtigruten Norway marks the start of a new chapter for both companies, holding immense potential for expanded cooperation in the future. Further details regarding the collaboration's contents will be unveiled towards the end of August.

Hurtigruten Norway, with a rich 130-year history, connects local communities along the Norwegian coast, catering to local passengers, freight, and tourists, fostering profound cultural connections from Bergen to Kirkenes.

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