Tuesday 24 January 2017

Goodbye North Star Cruises

#expeditioncruising .

... and hello 'True North Adventure Cruises'

Announced today by 'brand director' Peter Trembath, the former North Star Cruises will henceforth be known as 'True North Adventure Cruises'.

"Although there is much sentiment associated with the former name," said Trembath, "recent planning decisions have made it possible to focus solely on the True North brand."

The following changes will be installed on February 1:
"The name change will be the first of several significant events in 2017," said Trembath, "We are also looking forward to launching the new Barra Bonanza itineraries, a new web site, a new brochure, a new loyalty program, new facilities for guests embarking and disembarking in Broome and, not forgetting the celebrations surrounding our 30th Anniversary."

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