Monday 18 March 2024

Hurtigruten goes all-inclusive


HX (Hurtigruten Expeditions), announced plans to further enhance their onboard guest offering. As part of a phased approach, starting with Antarctica and Galápagos expeditions in October 2024, they will be introducing an 'all-inclusive' offering as standard across the whole fleet from November 2024, covering all destinations.

Since rebranding to HX last December, this product evolution is one of many new initiatives that seek to combine their renowned exploring heritage with the modern-day guest experience. The 'all-inclusive' offering ranges from including expert-led daily expeditions, access to a whole series of science-led activities both on board and out in the wild, to alcoholic and non-alcoholic drinks and even professional photographs. These changes look to enhance the guest experience onboard, part of a larger project aimed at crafting the ultimate expedition cruise experience, but importantly simplify the product offering for trade.

Alex Delamere-White, HX Chief Commercial Officer, states, "Expedition cruising can be a complex product for agents to sell, given the unique destinations we visit and varying experiences by operator. We're confident that by including so many elements as standard in the price, we can simplify life onboard and enhance our trade-friendly focus."

"We want our guests to fully embrace being curious travellers when they're with us. By making things as easy as possible, they can focus on exploring remote parts of the world and learning from our expert team. We believe adventure should be all-inclusive, which is why our daily expeditions, talks and access to the science centre come at no extra cost, alongside delicious food and drink."

He adds, "In direct response to guest and partner feedback, this product evolution marks one of many initiatives to establish our new brand identity and enhance the guest experience. We have been the experts in expedition since 1896, now our team are focussed on strengthening our position as the global leaders in expedition cruising by providing pioneering experiences, unmatched itineraries and great value."

Damian Perry, Managing Director, Asia Pacific says, "We're continually evolving our product offering. This initiative will resonate with our Australian and New Zealand guests who are naturally curious about the destinations we visit, appreciate the authenticity of our experiences and align with our sustainability stance."

For guests booking a HX expedition, starting with Antarctica and Galápagos expeditions in October 2024, their regular grade cabin will now include:

· Daily expeditions and activities such as hikes, community visits, talks and more.

· Full board dining, including breakfast, lunch and dinner with house wine and beer.

· Wine, beer, spirits and cocktails available across the day and evening.

· All-day coffee, tea and soft drinks.

· Free Wi-Fi.

· Gratuities.

· HX's interactive science programme, Science Centre and activities both on and off the ships.

· Access to sauna, hot tubs, fitness room and more.

· Professional photos from the onboard photographer

· Opportunities to engage with and support local communities and environmental initiatives through Hurtigruten Foundation.

· Take home expedition gear and a reusable water bottle.

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