Tuesday, 12 May 2009

Hurtigruten Teams With Discover the World Marketing


Discover the World Marketing has officially been appointed to handle the sales and marketing for Hurtigruten Cruises in Australia and New Zealand.

"We are very excited about working with Discover the World Marketing for the first time," said Kathryn Beadle, Sales & Marketing Director for Hurtigruten Cruises. "They have a real appreciation of the cruise industry and were an obvious choice to market our unique product."

According to Jenny Adams, CEO for Discover the World Marketing, "Our goal is to increase the visibility of this unique cruise line, that remains an integral part of the Norwegian coastal life, by targeting people who have cruised before and those who are looking for a trip of a lifetime." "The cruises are suited to people who are more adventurous, have a love of the outdoors and especially enjoy wildlife. Our team, headed by Managing Director Richard Cranmer in Australia, has extensive cruise line experience."

Hurtigruten is famous for its Norwegian coastal cruises that literally hug the coast and travel in and out of the most spectacular fjords in the world and prides itself on its specialists' knowledge about wildlife and environment. It has also expanded its coastal hugging philosophy to create cruises to such destinations as Antarctica, Greenland and Spitsbergen. The Hurtigruten fleet consists of 14 purpose-built vessels that have been specifically designed for the waters in which it operates. It also has a fascinating history that started delivering mail, cargo and passengers through Norway's fjords more than 115 years ago.

Discover the World Marketing has more than 27 years of experience operating a unique and truly global network consisting of 83 offices in 55 countries. Regardless of size, Discover offers simple, manageable and effective solutions to fit any company's needs and budget.