combined brochure with new competitive pricing structure
Hurtigruten has launched its main 2015/2016 brochure with some extremely competitive prices to drive early bookings. The company has reduced many of its voyage-only fares and has included Explorer and Coastal voyages in one main brochure for the first time in several years.
Kathryn Beadle, Managing Director commented "We want to drive early bookings and ensure our customers receive great value for money. Wherever possible we have reduced our prices and if you make comparisons with our main 2014 brochure, some are up to 30% less. Our product is unique, so it is difficult to make comparisons with traditional cruise lines, but the new pricing structure reflects our determination to offer value for money in a competitive market".
For example, for a six day Voyage South from Kirkenes to Bergen the voyage lead-in price is £763 per person/twin share on full board basis, departing in April 2015. The price for the same voyage in the 2014 edition brochure was £988 per person/twin share.
The brochure combines both the Explorer and Coastal products for the first time since 2010.
Kathryn Beadle continues "We believe that having a combined brochure will be beneficial to agents and will make cross selling between the products much easier. Combine that with our current price reductions and we are expecting 2015 sales to get off to a strong start".
The programme is now on sale.
Hurtigruten has launched its main 2015/2016 brochure with some extremely competitive prices to drive early bookings. The company has reduced many of its voyage-only fares and has included Explorer and Coastal voyages in one main brochure for the first time in several years.
Kathryn Beadle, Managing Director commented "We want to drive early bookings and ensure our customers receive great value for money. Wherever possible we have reduced our prices and if you make comparisons with our main 2014 brochure, some are up to 30% less. Our product is unique, so it is difficult to make comparisons with traditional cruise lines, but the new pricing structure reflects our determination to offer value for money in a competitive market".
For example, for a six day Voyage South from Kirkenes to Bergen the voyage lead-in price is £763 per person/twin share on full board basis, departing in April 2015. The price for the same voyage in the 2014 edition brochure was £988 per person/twin share.
The brochure combines both the Explorer and Coastal products for the first time since 2010.
Kathryn Beadle continues "We believe that having a combined brochure will be beneficial to agents and will make cross selling between the products much easier. Combine that with our current price reductions and we are expecting 2015 sales to get off to a strong start".
The programme is now on sale.
To request a copy, contact Discover the World on 1800 623 267 or email hurtigruten@discovertheworld.com.au.
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