Friday 11 February 2011

Hurtigruten Is Recognized with Six Awards - 2 Gold & 4 Silver - at the Prestigious 54th Annual HSMAI Adrian Awards

Award-winning cruise line Hurtigruten added six more accolades to its impressive award roster last week when it was recognized with two gold and four silver Adrian Awards by the Hospitality Sales & Marketing Association International (HSMAI) at the 54th annual Adrian Awards Competition, held at the New York Marriott Marquis on Jan. 31.  Widely considered to be the world’s largest and most prestigious travel marketing competition, the black tie event played host to nearly 1,000 industry and agency professionals and honored the top companies and individuals in hospitality, travel and tourism for achievements in advertising, public relations and digital marketing.

 “These awards hold major international significance,” says Trond Øverås, product and marketing director, Hurtigruten ASA.  “Major efforts have been put into the winter product development and the Gold Award in this category gives us a special satisfaction.”

“This year’s Adrian Awards highlighted an unprecedented level of talent and creativity from travel and hospitality sales and marketing professionals,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.  And with nearly 1,200 international entries – judged by 200 top executives from all sectors of the industry – the competition was fierce.

Hurtigruten Awards
Gold – Winter Campaign – Print media
Gold – Campaign Consumer – Complete Campaign
Silver – Summer Campaign series – Print media
Silver – Hurtigruten Cross Sales – Brochure
Silver – 1893 Ambassador – Loyalty Program
Silver – Port to port – Television

Hurtigruten is a world leader in expedition cruising, sailing to the most remote of destinations including Antarctica, Greenland and the Arctic’s Spitsbergen as well as year round along Norway's coast and Europe in the spring and fall.  The company’s fleet of 14 intimate ships, carrying 100 to 646 passengers, allows passengers to enjoy unique destinations in a relaxed atmosphere.  Additional information on all of these adventures, as well as brochures and reservations, can be obtained from travel agents or Hurtigruten's visitor-friendly web site,; or by phone: 877-301-3117; fax (888)-524-2145; for brochures (800) 582-0835, 24 hours a day.

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